United way
Campaign Resources
GREAT THINGS HAPPEN WHEN WE LIVE UNITED.
Welcome campaign coordinators!
United Way’s workplace campaigns are about bringing people together where they work to tackle our community’s most challenging issues—because no one person or organization can do it alone. Running a campaign provides your organization the opportunity to learn firsthand about the needs in West Michigan, show your commitment to social responsibility, and create rewarding team-building experiences through volunteerism.
As a United Way Campaign Coordinator, you play a critical role in building community investment. Since every workplace is different, your organization’s culture will shape your workplace campaign, and we’re here to help you every step of the way. This toolkit includes everything you need to run a seamless and successful workplace fundraising campaign—whether your employees are working in person or remotely.
Questions? Contact one of our Account Managers:
Scott Sorenson, Senior Account Manager
Hannah Reynolds, Account Manager
Margaret Becker, Account Manager
Dan TenHoopen, AFL-CIO Community Services Liaison
CAMPAIGN TOOLKIT
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We ask our partner companies to adhere to the following guidelines at all times. You must discuss special requests/exceptions with United Way’s marketing team. Download the Brand Guide below.
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If you would like printed materials supplied to you please fill out the “Request Materials” form.
Posters
• Change the Path (with QR box)
• Change the Path
• Open Doors (with QR box)
• Open Doors
• The Care We Need (with QR box)
• The Care We Need -
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Interested in partnering with us?
If you’re organizing a campaign at your workplace, working with a team to run a campaign, or just curious about what it takes to put a campaign together, the best first step is contacting your company’s United Way Account Manager. They can share best practices, materials, ideas from other campaigns, and more. If you don’t know your Account Manager, contact Kevin Nelson at 616.828.0281 or knelson@hwmuw.org.